The Archetype Project

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  • The Archetype Project

  • Artist: Marko Schiefelbein
  • Year: 2017
  • Duration: 9:00
  • Country: Canada
  • THE ARCHETYPE PROJECT re-stages a situation from a "Marlboro Maybe“ billboard advertisement which was part of a campaign that specifically targets youth from the so-called Generation Y and Z. Our protagonist, afflicted with stage fright, is unable to perform. The second character, whose role is loosely based on the Marlboro Cowboy, takes the spotlight and delivers an analytic monologue using archetypical, advertisement copy. THE ARCHETYPE PROJECT examines how role models are created to generate a relationship of domination and inferiority.

  • Accession #: 6016
  • Distribution Status: In Distribution
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