Video Out

Blueprint

Blueprint examines the 21st centiry though th ironic and ridiculous concept of extreme anti-bacterial cleanliness. As we eradicate more bacteria than is healthy, we create super-bugs that have become immune to our cleaning products. This video parallels sexual stimulation with our cultural addiction to excessive washing. An addiction ingrained within us through the media-generated fear of a so-called 'impure' and forever imperfect human body.